Mobile Is Now A Critical Feature
Smart devices have saturated the world to such an extent that your software product can no longer afford to not be mobile.
Online data collection tools are essential in this mobile-first world. You could build your own mobile front-end in house, but the cost and skills requirements are a little out of reach when it comes to your budget.
The mobile software developer market is tight and cross-skilling your existing developers will take precious time, diverting team attention from other valuable work. Building your own mobile applications could be risky business.