Why Re-Invent The Wheel When You Can White Label Instead?
You could try to build it yourself, or hire a developer, but that might take months (or even years) not to mention the hefty price tag and risks associated with this. You could also hit Google Search in the hope of finding “C# for Dummies”.
Ask yourself, why dedicate resources to gain knowledge and skills outside your business’s core strategy? Why distract yourself from running your business when solid, ready-made solutions are available – solutions built by experts in that field.
First things first; what does “white label” actually mean?
Well, simply put, when a company “white labels” or “private labels” a piece of software they’re rebranding it to promote as their own. White label software is written by one company who has no intention of selling or distributing it directly to end users. This allows them to focus on developing and delivering a robust solution which companies can deploy under their unique branding.
Some key advantages to using white label software are:
- No Development Risks & Costs – If you develop your own product, you’re looking at investing tons of money and time, with no guarantee of the final product. Do you think your customers can tell the difference between a solution developed internally and a white label solution? Odds are they can’t, especially if you choose quality white label software to build your brand upon.
- A Refined Product – Rather than going through the growing pains of launching your own product, a white label software company will have gone through multiple beta tests and revisions. They’ll have made and mastered mistakes, further fine-tuning their product.
- You Focus On What You’re Good At – While the white label company’s software developers focus their time and expertise on improving the product, you can focus on growing your brand and your relationships with clients.
- Faster Time To Market – Cutting any corners in software development leads to a shoddy product so unfortunately trying to push something quickly out yourself is a no-go. ‘Off-the-shelf’ white label software is fast to brand and personalise; then it’s off to market; ready to sell.
White labeling a company’s software should be about more than merely adding your name to a solution, but about forging a partnership. You and your chosen software partner are in it for the long run, both your businesses success rely on the others ability to flourish.
When you’re recruiting your white label partner, make sure to look out for the following:
- They’re Fully White Label – A lot of software companies claim to have a white label offering but, when scrutinised properly, a lot of their own brand shines through the cracks.
- Have an “If You Win We Win” Attitude – Your partner should have your best interests at heart and not be set on pushing their own brand and profit margins.
- Affordability – You shouldn’t have to pay the earth for a good, solid solution.
- Transparent – Your partner should be willing to share their feature and pricing roadmaps with you.
- An Open-Door Approach – They should be approachable feedback-wise, no matter how big your user-base, and always be willing to consider new feature requests.
- Free Support and Training – This is a no-brainer; if your partner really wants you to be successful with their software then support and training should not carry a price tag.
This all sounds like a tall order, but partners like this do in fact exist 😉