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A good way to help achieve this is through form optimization.
We have compiled 8 simple ways to enhance your forms for better results:
- Design ‘Mobile First’
Keep the smaller screen in mind when designing your form.
Your user will have to use their fingers or a stylus on a limited screen.
Space out fields liberally and test on your own device before pushing it live
- User Journey
The flow of fields should follow the natural progression of the task at hand.
What does your user require to complete the job as best and efficiently as possible?
Placeholder text is super underrated and should be used in fields with specific format requirements like contact numbers. Remember to differentiate it by making it a lighter color than the input text.
- Single File is Quicker
The CXL Institute determined that single column style forms are completed quicker.
This is due to the zigzag nature that a double-column form creates.
A natural top-down eye movement is far more favorable.
- Minimize Effort
Assign logical field formats like checkboxes with predefined options to choose from.
This way, a user doesn’t have to physically type and fewer mistakes will be made.
- Leave Drop-Downs As a Last Resort
Aside from having to make multiple taps, options are sometimes cut off on mobile devices.
Instead, try radio buttons or checkboxes, which will all be visible for the user to select from.
- Cull Inessential Fields
Your conversion rate will be higher if your form feels less daunting to fill out.
Asking for an email address twice will often lead to copy/paste, so is it essential?
Request certain data at a later stage.
- Size Fields Appropriately
Proportion the field width to the amount of data expected.
For example, zip codes will be shorter than most other fields.
This is another way of condensing the form as well as the perceived effort.
The message to let a user know whether their submission was successful or not is a must.
They may feel a risk that it did not submit and their time was wasted.
By adding these simple steps to your existing mobile form design process, you’ll soon be creating simple, intuitive forms which enhance team productivity.
Looking for a software that can easily be optimized? Try Appenate on a free trial.